Stationery has not lost its Victorian stature in spite of the meteoric rise of digital marketing tools. Like the British monarchy, it still does have the capacity to unleash significant power.
Stationery is a vast term that encompasses labels, business cards, letterheads, envelopes, postcards, flyers, brochures, and other similar marketing emissaries. All of that when crafted professionally, can prove critical in making your brand shine.
Every business owner does understand that stationery is a vital element of all branding strategies. It conveys a personal, more familiar picture of a brand and makes clients feel more valued than digital advertisements.
Whether you are sending one of your clients a friendly letter or giving away your business card in a seminar, your stationery design should be noticeable and leave a long-lasting impression. The ideal stationery design needs plenty of deliberation and forethought.
I have enlisted some basic rules to encourage you in the right direction.
Effective Stationery Design Tips
1. Keep it simple
As it is true that for many advertisements, simplicity is crucial.
A hotchpotch of design factors only gives service to unnerve the reader. Various cramped images, reckless text, and other overwhelming factors are a huge NO.
Always struggle to keep things straightforward and simple. The trick lies in refining the crudity of your opinions and narrowing them down to target customers.
2. Keep it neat and clean
Your stationery always remains neat and clean so that your brand message is legible and easily understandable, and not hazy in any sense of the word.
Below are some tips to assist you to streamline things.
- No more than two typographical styles should be employed.
- Keep colors to a bare minimum.
- Utilize empty or negative space wisely. This will make sure your stationery seems inviting and spacious.
Bottom line: your design factors should not weaken your content, rather highlight it and let it have the limelight.
3. Integrate your Brand
Your stationery design is supposed to completely represent your brand image.
For example, you can utilize the logo of your company as the background and as the letterhead to make sure maximum exposure of your brand. Similarly, you can utilize signature fonts, images, and colors if any ― instead of selecting unfamiliar and new design factors.
Remember, your stationery ought to represent your brand name at the top of its voice.
4. Select the best software
The software you utilize to craft can change the whole complexion of your stationery. So, pick wisely.
Think of your budget. Photoshop and InDesign are effective and time-tested tools but they also price a lot. You can find a lot of alternative design software available on the internet that is entirely free of cost or at least fairly cheap. Search for them, and see if they can work for you.
5. Organize the Content
Another crucial facet is the organization. Sure, visually capturing stationery design will make people turn to you, but it is an absolute waste of time if it is disorganized or illegible.
To break your content down and assist the reader to navigate, utilize subheadings and headings. Also, italicize and embolden vital keywords to throw extra light on them.
You can utilize multiple typography and colors to differentiate sections of your copy.
Again, the key purpose of organizing is to enhance clarity and readability. Never select colors and fonts that are difficult to read or get on the nerves of the reader. Moreover, keep branding factors ― imagery, logo, etc. ― except each other to keep eyes fixed on the primary content.
6. Make it colorful
Downcast, dull colors like the luster-lacking blacks and terrible greys will damage the beauty of your stationery.
Color has a huge space to raise emotions. Why was Van Gogh obsessed with the yellows and the blues? Behind his paintings, these colors were his inspirations because they contributed to his feelings. They occupied his moods.
It is completely necessary to choose bold and bright colors if you desire your audiences to feel optimistic about your brand. But, do not overdo it. A few splashes of limpid and vibrant colors here and there will suffice and let your letterheads have a pleasant prominence.
7. Add contact details
The importance of instructions cannot be emphasized less. The ultimate target is always to drive action.
And, how do you anticipate your clients to stay in touch with you if you do not include your contact details, your social media links, and your company address?
Make sure these details are printed onto your craft as vividly as the feathers of a peacock.
8. Do not compromise on quality
Compromising on quality is one of the stupid blunders you can commit. Utilizing affordable, run-of-the-mill materials, and sturdy paper, instead of spending some extra bucks on thick, advanced printers and fancy envelopes is a reprehensible selection.
It gives off the message that you are unwilling and cheap to go the extra mile for your clients. And that is the exact opposite you need them to think.
To assist to make valuable stationery, stay in touch with Anax Designs and we will assist you to design a collection that will be a worthy representation of your brand. Because we offer the best stationery design services, a lot of customers turn to us and get the solutions they need. AnaxDesigns is a top web design company in Delaware that only offers affordable website design packages but also provide video animation services within your budget range.
