Are you using article marketing to improve your SEO and increase traffic? How Article Marketing Helps SEO. Article marketing is about creating valuable and informative content that people can read online. When a user searches for a particular topic (mainly within Google), they are taken to the top-rated websites and blog posts related to that topic. This means that website owners can publish the content of their articles, optimize them for search engines, and specify her Google search rankings for different topics.
If you play the optimization game correctly, you can use articles to direct tens or thousands of users to your website.
Article Marketing SEO Benefits
Article marketing offers many benefits for SEO, including:
- You can rank your website for a wider range of keywords.
- Increase the credibility and credibility of your website.
- Get more organic traffic from search engines.
- Turn a user into a subscriber or customer.
- Provides placement opportunities with image or video search.
- Redirect permissions to other pages on your site via internal links.
- Attract valuable backlinks from other websites and blogs to your site.
Does article marketing work on other channels?
However, article marketing is not just about SEO strategies. You can also generate traffic through a variety of social, direct or referral channels.
For example, in a marketing article, you can drive traffic by:
- Facebook social networking site.
- Other blogs.
- Email campaign.
- Paid campaign.
Advantages of multi-channel marketing marketing Getting a multi-channel approach to your marketing is the smartest way to get the “blast for the dollar”.
If you intend time (or money) when creating content, do not use different operating systems to attract visitors?
According to Startup development company, there are advantages of paper marketing in other operating systems:
Get more options to implement visitors to subscribe or pay customers. How to write, publish and share great article content. Article marketing becomes easy when you create a transfer that is efficient for your business and the users you are trying to reach.
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This process may seem a bit different from site to site, but the general steps are as follows.
1. Choose your topic
Make a list of general topics that might interest your audience. Whether you’re a blogger, a business owner, a marketer, or whatever, if you give yourself a chance to think, you’re likely to be sitting on a treasure trove of topics. For example, if you are a freelance graphic designer, you can assume that your target audience is interested in all digital designs.
You may want to know:
- What is the best graphic design tool?
- How to design a logo.
- What is the best font for advertising?
- How much does graphic design cost?
- What is the most beautiful design of the year?
Try to be broad when thinking about issues related to your work or the people you want to reach.
You can then proceed to Step 2 to refine your idea using keyword research.
Answer the Public is a useful (and free) tool to help you come up with ideas for the topic of your article.
2. Enter the keyword search
It is good to propose an interesting subject, but it is recommended to place a searchable keyword. If not, if no one is looking for a topic you write, what’s that?
The keywords monitoring tools can know how many people search for a variety of topics such as semosh and research (or associated words) with words (or related words).
This search volume can be determined whether items for reference purposes are valuable.
Another factor is the degree of competition. You can get a lot of keywords, but that’s too competitive for your small website.
In this case, it’s best to target less competitive topics and then track more competitive keywords over time.
3. Draft article
Writing your article can be the best part or the hardest part, depending on your writing experience.
One option is to hire an SEO writer to ensure your content is informative and optimized. But you can certainly write your own content.
If you go the DIY route, we highly recommend the Inverted Pyramid method for SEO scripts, an architecture that facilitates the creation of articles from start to finish.
This way, users can continue to create the content they really love.
4. Content Optimization
Next, I try to optimize my content according to in-page SEO best practices. This means that:
Create title tags that are worth clicking and that are optimized for your keywords.
Contains a descriptive meta description.
Added an interesting H1 title.
Contains abbreviated H2 and H3 titles.
Create valuable body content. Internal and external links added.
Use of optimized URL structure.
Checking all the boxes in terms of SEO on the page can help your article succeed, rank higher in search results, and get more traffic from Google.
5. Add Media
Once you’ve got most of the content in your article, get creative. Now you can add multimedia content to engage users, add value to your articles, and improve your image or video search rankings.
Some types of media you can add to your posts include:
- Pre-recorded video.
- original picture.
- collectible picture.
- Cartoon. Graphic designs.
- digital tools.
6. Create a common strategy
Do you think of all channels that you can share your items to improve your articles in front of you?
In fact, many PPC company do so using social participation icons when deploying items.
Similarly, you have a third-party affiliate tool such as temporary stores that you can share in Facebook, Twitter and subsequent items.
Make sure you share your article to access a car or access as much as the manual path.
7. Add linkable items
Backlinks are one of the most important elements of search engine optimization (SEO). Backlinks send power to your site and basically make search engines trust your site as a reliable source of information.
Adding something called “links” to your article can bring back links to your site. Some linkable assets may include videos, infographics, free tools, resource guides, images, and more.
Posting content on your blog is different from posting on other websites. You may need to “promote” your content to other publishers to increase your reach.
HARO is a free subscription-based platform where you can find publishing opportunities on other websites. In addition to posting their own content claims, publishers often accept “cold” offers on new articles. Another option is to access industry websites directly and request guest posting opportunities. If they bite, this can be a great opportunity to remap your content and send a link back to your site.
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Finally, social blogging sites like Medium.com allow you to post free content and link to your own site.
These platforms can help increase the visibility of your articles, from “promoting” your posts for free. (In fact, it generated over 13,000 views on a single post on Medium.)
9. Interact, interact and follow
Now that your article has been published on the WebSphere, Now what?
Instead of waiting for inbound traffic, you can double your marketing by engaging with users while interacting with your content.
It may seem:
- Reply to comments on Facebook.
- Reply to comments on your blog post.
- Like and comment on Twitter. Retarget your readers with Facebook ads.
- Keep track of new subscribers to your mailing list.
- Reply to anyone who responds to the email campaign.
- The main thing is not to let the article disappear into the abyss.
You can re-share your content multiple times to breathe new life into your articles. This way you can drive traffic for months or years to come.