1. Hold a contest
A good offer is one of the things that make customers happy. As a result, brighten everyone’s day with a special offer to thank them for their patronage.
Setting up a special coupon or discount with FastSpring as your eCommerce partner is a breeze. Everything you need is under the Dashboard’s Coupons section—you choose the type of discount or coupon you want to make and who gets to save.
Customer discounts can be provided in two ways: built-in product discounts and coupons. You can do the following with both sorts of promotions:
- Reduce the cost of one or more items.
- Automatically set the start and finish dates.
- Include a customer-facing discount explanation as an option.
- Apply the discount to one or more of a subscription’s recurring charges.
The key distinction between the two promotions is that built-in product discounts are available to ALL customers, whilst coupons are only applicable to those who are given a coupon code.
A coupon is certainly the preferable alternative if you want to launch an exclusive promotion for only your top-tier consumers. A built-in product discount, on the other hand, is a terrific approach to appeal to a wider audience.
2. Keep Your Currencies Up-to-Date
While there are currently many travel restrictions between countries, these limitations do not apply to digital products. If you’ve been selling your items just in the United States, this might be a good opportunity to broaden your consumer base and expand your reach. If that’s the case, you’ll almost certainly need to add some currencies to your Online Business.
The default currency for US businesses is USD. You can, however, offer automatic currency conversion for your international consumers as a FastSpring partner. FastSpring does this by automatically converting the pricing from the default currency (typically USD) to the visitor’s currency.
If GBP is enabled but the pricing is set in USD, for example, a visitor from the United Kingdom will see a GBP price that has been converted to USD on the fly.
The best part is that you don’t have to do anything extra to make this happen. All you have to do is select which currencies you’d want to use, and the software will take care of the rest.
3. Increase Your Global Impact
When it comes to adding currencies to your online store, now is the time to think worldwide. If anything, this pandemic has taught us how small our world is, and that we need to expand our horizons beyond our current markets.
While upgrading your currency is a good start, you might want to think about developing several landing pages for different worldwide locations. This will need some research, but knowing the demographics and psychographics of each region can greatly increase your chances of success.
Depending on the size of your firm, you may wish to hire people from other countries to gain a better understanding of your new markets.
4. Participate in social media
Let’s be honest: right now, people are ravenous for social interaction. Take your urge for social connection to social media if you can’t do it next to the water cooler or between cubicles.
Your online chats don’t have to be about a certain company or product. You can utilise this time to simply chat with customers and find out how they’re doing, as well as lighten the mood. While these types of discussions may not directly lead to sales, they will strengthen your client connections.
Your social media activity can also be used to grow your email list. Consider promoting your email newsletter on your company’s Facebook, Twitter, or LinkedIn pages. You already know that your social media followers like you, but they might not be receiving your email newsletters (which you should start sending if you haven’t previously).
Try to keep things fresh when sending emails. People are currently receiving a lot of emails with the subject line “What we’re doing through COVID-19.” While I’m sure customers are interested in how you’re working to flatten the curve, I’m sure they’ve heard enough about it. So, take a chance and try something new.
During all of this, one of my favourite emails came from an apparel manufacturer. “Free Shipping from now till…,” their subject line read. “Well, we’re not sure.” They also changed the name of their t-shirts to “The Quarantees.” This type of ingenuity will endear your company to both present and potential clients.
Another wonderful example of how to structure your messaging during this strange moment is Jimmy Fallon’s DIY Tonight Show. He makes the shows he hosts of his house to give us a sense of normalcy, not for numbers. We all enjoy it when his daughter interrupts his jokes or when he and Lin-Manuel Miranda can’t seem to get their virtual duet to work. Those are genuine, humanistic, and relatable moments. It’s what people are looking for right now.
5. Begin remarketing campaigns.
Now is an excellent time to send customised emails and advertisements to customers at various phases of the customer journey.
You may include direct links to products the customer previously picked in your remarketing communications with FastSpring’s customizable calls to action.
You can also send out automated abandon-cart emails 30 minutes after a customer leaves their cart. These abandoned carts then update your email list to include webhook data with the customer’s email address and classify them as “abandoned” in your email list, so you’re ready to launch a remarketing campaign.
You can use FastSpring’s easy-to-use connectors without losing a beat if you already use a third-party remarketing solution like AdRoll, Constant Contact, MailChimp, or UpSellIt.
