SEO is a tricky balancing act. If you’re not careful, it’s easy to get caught up in an SEO cycle that can have a negative impact on your ecommerce business. That’s why we’ve put together this list of common SEO mistakes that we see made by online retailers, along with how to avoid them:
Keyword stuffing is a technique that has been around for a long time, but it’s not one that you should be using.
While it may seem like keyword stuffing would help you get your page ranked higher in search results, the opposite is actually true: keyword stuffing is bad for your SEO. Why? Because using too many keywords on your website can lead to penalties from Google and other search engines.
Over-Using External Anchor Text
External anchor text is the text that links to your site. It’s also one of the most important ranking factors for eCommerce SEO, but it can be tricky to get right. You need a good mix of internal and external links, but overdoing either will harm your rankings.
For example, if you have 20% of your backlinks coming from “roses are red” phrases, Google will think those pages (and all their content) are about roses being red, which might not be what you want them to think at all! This means that you should use a variety of anchor texts when linking out to other sites in order to avoid this problem (e.g., “Get free shipping today by clicking here!”).`A professional Ecommerce SEO Company can help with this.
Poor Site Architecture
A site architecture is a hierarchy of pages that you can use to describe how your site is structured. The site architecture should be logical, with each page having a clear purpose and being linked to directly by at least one other page on the website. It’s also important that the site architecture has a clear hierarchy, with a top level page (often called ‘Home’) linking to all other pages which in turn link to their respective subpages.
- Home (top level)
- Products > Bikes > Road Bikes > Planet X Pro Carbon Road Bike (subpage)
- About Us > Our Story (subpage)
Poor Backlink Profile
In the past, Google has said that backlinks are important for SEO. However, it’s easy to go overboard with them and end up with a poor backlink profile. There are many factors that influence the ranking of your ecommerce website in organic search. One of these is your domain authority (DA).
Here’s what you need to know about DA and how to increase it:
- High-authority sites have better DA than low-authority sites. No surprise there!
- Relevant links are more valuable than irrelevant links because they tell Google something about your site’s topic or niche (more on this below).
- High traffic sites have higher DA values than low traffic ones because they have more opportunities for users to find and click on their content – and thus pass along their link juice value via their outgoing links too
Too Much User Generated Content
User-generated content, which is any content that a user adds or contributes to your website, is not a bad thing. In fact, it can be very useful for ecommerce SEO because it helps improve your ranking in Google search results. However, if you’re overusing this feature on your website and creating too many pages with only user-generated content on them (i.e., without any original content), then you run the risk of diluting the quality of your site’s overall content and hurting its performance in search rankings.
It’s important to use moderation when using user-generated content on your page. Make sure that there’s enough original material on each page so that Google doesn’t perceive it as spammy or unoriginal—but don’t go overboard either!
Ignoring Mobile Indexing Signals
Mobile-first indexing and Googlebot-Mobile are two new features of Google’s search engine that you might want to take into account when optimizing your website for SEO.
If you’re not familiar with these terms, here’s what you need to know:
Mobile-first indexing changes how Google indexes websites. It now uses mobile user behaviour signals as the primary means of ranking web pages, which means that if most people use their smartphones or tablets to view a website instead of desktop computers, its position in search results will increase (or decrease).
Googlebot-Mobile is an update that makes it easier for Google to crawl websites using a variety of types of devices and browsers. This helps ensure that your site can be found by users searching on their phones even if they aren’t using their default browser or operating system (OS).
Weigh your ecommerce website for any on-site issues.
You should also make sure that your site is well-structured for optimisation. This means that the pages and content on your website are arranged in a way that’s easy for search engines to crawl, understand and rank.
Poor site architecture can have a negative effect on both the user experience and conversion rate, as it makes it harder for visitors to find what they’re looking for. It’s essential that you don’t fall into these simple traps:
- Don’t use content hidden behind menus/links (e.g., “click here” or “learn more”). This kind of content might be useful when viewed directly, but it won’t be seen by Google unless someone spends time browsing around until they find it – which few people do! This is also known as “above-the-fold” content because it appears above the fold when viewing your web page on desktop computers; this makes sense since mobile devices have smaller screens so there isn’t enough room for all this extra information up there…
In short, the best way to optimise your ecommerce website for search is to be consistent. Be sure that you are using the best practices we’ve outlined in this article and keep them in mind when creating content for your site. The main takeaway here is that there are many ways that companies can over-optimise their websites and all of these methods will ultimately lead to problems down the road when it comes time for Google to penalise your business because they think you’re trying too hard at being found on search engines and that’s why you can take help from Search Engine Optimization Agency to make your website optimised for search engines.